As digital content specialists for events, we’re often asked what can be done with data-heavy content to make it more engaging and interesting for visitors at events.
Events and exhibitions are an assault on all the senses. They’re noisy, busy, colourful, lively environments in which text or data heavy content simply isn’t going to get attention. It might be ground-breaking. It might be revolutionary. It might transform healthcare but unless it stands out in some way, unless it looks interesting and piques curiosity, your visitors will simply overlook it entirely. So, here’s our top tips for giving your content more impact at events: