In our last blog we talked about how excited we are about the rise of Virtual Reality. Having recently returned from Mobile World Congress – the leading event for the mobile industry at which all the mobile brands showcase their latest innovations and new technologies – we can attest that VR was indeed everywhere at the show.
Posts By: Oliver
As 2017 picks up pace, the pixies at Team DB are mired in the depths of building, coding and developing some exciting new projects and software for clients this spring and beyond, and there’s one piece of tech which stands out as causing the most excitement and buzz amongst our excitable geeks, and that is Mixed Reality – or MR, the latest upgrade to Virtual Reality. With the introduction of the Microsoft HoloLens, the team at DBPixelhouse are able to create exciting mixed reality environments that we can drop straight into an event with minimal setup and maximum impact. We think it will be a key trend for event tech this year and we wanted to share our excitement with you.
In our last post we talked about unusual ways to “reveal” content, using gaming or RFiD object identifiers, or SmartWindows, all of which encourage visitors to engage with and participate in the unveiling of information about your brand. This month I wanted to look at how brands actually present that content.
In our modern, high-tech world the brochure has long been a dying breed. It still has a place, but increasingly events deliver follow-up information electronically. Digital marketing materials have a number of key benefits – they are instantly available and retrievable by search, they can be automatically tailored – for example by language or to only include the elements you’re interested in and they can be more easily shared.
We’re always saying it – live events and social media are natural bedfellows. For networking events this is because the opportunity to actually physically meet people you may have been conversing with or exchanging glib one-liners is somehow rather life-affirming. But it also cuts the other way – using social to amplify a live event beyond the attending audience makes for powerful marketing indeed.
As digital content specialists for events, we’re often asked what can be done with data-heavy content to make it more engaging and interesting for visitors at events.
Events and exhibitions are an assault on all the senses. They’re noisy, busy, colourful, lively environments in which text or data heavy content simply isn’t going to get attention. It might be ground-breaking. It might be revolutionary. It might transform healthcare but unless it stands out in some way, unless it looks interesting and piques curiosity, your visitors will simply overlook it entirely. So, here’s our top tips for giving your content more impact at events:
With Christmas well and truly over, the only remaining task – which continues to hang over our heads even now in mid January – is to get the kids to write their thank you cards. It struck me yesterday after trying to excite my 6 year old daughter with the prospect of some glitter and fancy pens for the job that writing thankyous after the whirl and excitement and frenzy of Christmas and birthdays is a bit like following up post event and responding to leads and following up introductions. Post event, and post Christmas, the glitz and glamour and excitement has all worn off. The job is done. Follow-up feels nothing short of tedious. The threat that if you don’t get your thankyous off you might never get another present from Granny is pretty weak – everyone knows granny loves giving presents.
Last month I touched on the importance of attracting and engaging visitors at a live event or experience, and the use of technology as both an attractor – piquing visitors interest – and as an engager – for example providing ways to contribute to or share an experience. I wanted to delve a little deeper into this as it’s a topic that really fascinates me.