Having recently installed and then pulled-out the Connectivity Infrastructure at Farnborough International Airshow, which at over 1000 acres is, we believe, Europe’s largest temporary network, I was struck by how quickly Connectivity technology has developed to become a business critical component of events.
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We had a real blast in the office earlier this year, getting our staff to try out the new virtual reality head-set, Oculus Rift. Check out what happened here. The OR headset is ripe for live events at the moment. Not only has its recent facebook acquisition propelled it into mainstream recognition, but it’s still new enough and difficult enough to get hold of that it has a novelty factor. Add to this the involuntary gasps, staggering, swaying and gawping of a user and you can see why, when it’s used in a live event environment it attracts a lot of interest.
Looking to the future
Todays’ generation take for granted the ability to navigate and control their computers with a mouse, but it’s not so long ago that computers were in monochrome, filled an entire desk and were controlled only by a keyboard and combinations of F keys. With the rapid rise in mobile working, touchscreen technology, motion-control, voice-control and innovations like google glass, tomorrows’ generation may soon unshackle themselves from their computer desk enslavement and become truly mobile workers, the desktop consigned to the history books.
Across the spectrum, events are becoming increasingly interactive – the Olympics saw some top brands delivering experiential events which really got the public involved. The advent of social media has turned us all into active participants, sharing our experiences and thoughts throughout the day, which raises the bar to create memorable events which give reason for visitors to talk about and share what they’ve seen. At DB Systems Group, we spend a lot of time helping clients devise ways to ensure their presence at an event generates interest and intrigue, by providing creative ways to make their content more compelling. For my first blog, I thought I’d share with you my top 5 ways that technology can help make your events more participative.