Posts Tagged: DB Systems

Technology is at the heart of immersive experiences

Oliver Richardson from DB Systems discusses the use of technology in immersive experiences, including how it should feature at the beginning of the campaign conversation.

We often get asked for help by both clients and agencies looking to create immersive experiences on their exhibition stands. However, it’s not unusual for the stand design to already have been finalised, and for the space that’s been allocated for such an experience to already be pre-imagined.

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Trends in event technology for 2016

Oliver Richardson from DB Systems takes a look at what we can expect from event technology in the year ahead.

It’s that time of year again when we’re compelled to take a helicopter-view of the year ahead and question what’s in store. Here’s an overview of the event technology landscape, from our resident tech geeks at DB Systems HQ:

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Technology as a facilitator

Oliver Richardson from DB Systems says it’s common for brands and agencies to make the mistake of letting technology lead the event, rather than have it complement the activity.

As leaders in event technology, we often get approached by brands or agencies looking to use a particular piece of technology at their next event. Often they’ve seen something in the news about how it’s the next big thing, and they want to position themselves ahead of the game and demonstrate their superior tech-savviness by making use of it in a live environment.

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