Posts Tagged: technology

Technology is at the heart of immersive experiences

Oliver Richardson from DB Systems discusses the use of technology in immersive experiences, including how it should feature at the beginning of the campaign conversation.

We often get asked for help by both clients and agencies looking to create immersive experiences on their exhibition stands. However, it’s not unusual for the stand design to already have been finalised, and for the space that’s been allocated for such an experience to already be pre-imagined.

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